Governors Island
Rebrand Project
THE BRIEF
Governor’s Island has been in the process of a renewal program for the past 10 years with park rezoning, art exhibitions, and various activities for day-trippers.However, has been a challenge to get New Yorkers to realize how much there is to do and how easy it is to get there.
The Trust for Governors Island needs Governor’s Island to be perceived as inviting, easy and fun.
Photos of Governors Island
VISUAL IDENTITY
LOGOTYPE
LOGO VARIATIONS
COLOR PALETTE
PORTAL REVEAL
A key to the brand identity is the reveal of a portal, or a message, when two shapes collide. It can be as simple as trail that leads to the island, or a hidden destination, guerrilla event, or more. The goals is to unveil Governors Island and evoke audience’s curiousity to learn more.
View Full Project Deck Here